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The code on the label opens the guide in the visitor’s language.

The entrance brochure and every exhibit label open the audio guide in the language of the visitor’s phone. Spanish, Chinese and French phones get their own guides, and everyone else hears English. Visitors listen on their own phones.

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Exhibit label QRExample
  1. Language: SpanishSpanish audio guideexample-museum.org/es/12
  2. Language: ChineseChinese audio guideexample-museum.org/zh/12
  3. Language: FrenchFrench audio guideexample-museum.org/fr/12
  4. If nothing matchesEnglish audio guideexample-museum.org/12

Rules are checked in order: the first match wins, and if nothing matches, the default destination opens.

Four languages don’t fit on one label.

Exhibit labels are small. Printing every language, or a separate code for each one, takes up space and leaves visitors hunting for the right code. Rental audio guides mean charging, cleaning and a line at the ticket desk. With a dynamic QR code, each label carries one code, visitors use their own phones, and the guide opens in their phone’s language.

  • One code, each visitor’s language

    Language rules read the phone’s language setting. Send Spanish, Chinese and French phones to their own guides, and everyone else gets the English guide by default. Rules are checked in order, and the first match wins.

  • New recording, same label

    When you re-record a stop or move your guide to another platform, update the destinations in the dashboard. The labels on the walls and in the cases stay where they are.

  • Know which languages and exhibits draw interest

    Analytics break scans down by phone language, so you can decide which translation to record next. Since each exhibit has its own code, you can also compare which ones get scanned most.

Before you print

A short checklist so your code scans quickly, wherever it ends up.

  • Print label codes at least 1 inch (2.5 cm) square, mount them at eye level and angle them so the case lighting doesn’t glare on the code.
  • Label the code “Audio guide” with a headphones icon, so visitors know what it opens before they scan.
  • Check cell reception in basement and thick-walled galleries. If it’s weak, post guest Wi-Fi details at the entrance and keep audio files small.
  • Before printing, try phones set to Spanish, Chinese, German and English in the dashboard simulator, and check that the German phone gets the English guide.

Frequently asked questions

No. The code opens the guide in the phone’s browser, and visitors listen with their own earbuds. You publish the guide on your website or on the audio guide platform you already use.

It reads the phone’s language setting. The browser’s first preferred language is checked against your rules, so a phone set to French opens the French guide. Add a language picker to the guide page so visitors who prefer another language can switch in one tap.

If each exhibit has its own commentary, yes, so every label opens that exhibit’s page. The entrance brochure gets one code for the start of the guide. Set up the first code with its rules, then duplicate it and change only the destinations.

More use cases

All use cases

Print your first code today. Change its route tomorrow.

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