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QrRota

Packaging prints by the thousand. Campaigns change monthly.

Use the one QR code on your box to switch promotions, recipes, manuals or review pages whenever you want. Even stock that has sat on the shelf for months opens the current page.

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Packaging QRExample
  1. Nov 24–Dec 1Black Friday dealsexample-coffee.com/promo
  2. Country: not United StatesInternational shippingexample-coffee.com/international
  3. 50% of visitors (A/B test)New recipe pageexample-coffee.com/recipes-new
  4. If nothing matchesProduct detailsexample-coffee.com/product

Rules are checked in order: the first match wins, and if nothing matches, the default destination opens.

Your content goes stale before the print run sells out.

Packaging and labels are printed in large runs to keep costs down, then sit on shelves for months. Meanwhile, campaigns end, websites get redesigned and links change. A static QR code shows an expired promotion or a broken page. With a dynamic QR code, every box leads to the current page.

  • Put promotions on a schedule

    A date-range rule opens the promo page while it runs and switches back to the product page when it ends.

  • Sell beyond your home market

    Packages that travel abroad as gifts or in a tourist’s suitcase carry the same code. Send scans from outside the US to your international shipping page, and shoppers whose phones use another language to a page in their language.

  • Test what shoppers respond to

    Split recipes, videos or discount pages with an A/B percentage. Each person always sees the same variant, and you compare results in rule performance.

Before you print

A short checklist so your code scans quickly, wherever it ends up.

  • On curved bottles and cans, place the code on the flattest part of the label. Codes that wrap around an edge are hard for cameras to read.
  • Send your printer a vector SVG or a 4096 px PNG, so the modules stay crisp at any size on press.
  • Design the code in your brand colors, but keep dark modules on a light background. Some older phones can’t read inverted codes (light on dark).
  • Tell shoppers what they’ll get, like “Watch the recipe” or “Read the manual.” Codes with no clear payoff get fewer scans.

Frequently asked questions

Yes, as long as it’s a dynamic code. It contains only a fixed short link, so when you change the destination in the dashboard, products already on shelves open the new page.

A good rule of thumb is at least 0.8 inch (2 cm) square with a clear margin around it. Dynamic codes hold only a short link, so they have fewer modules and stay readable even on small labels.

The dashboard shows total and unique scans, plus device, country, city and time breakdowns. Print separate placements for product lines or retail locations to compare which one gets scanned most.

More use cases

All use cases

Print your first code today. Change its route tomorrow.

Signing up takes a minute and needs no credit card. Try every Pro feature for 14 days; every plan includes unlimited scans.

Start for freeTry Pro free for 14 days

No credit card · No automatic charge